Actress Sofia Vergara or makeup vlogger Yuya? Athlete David Beckham or minecraft online master DanTDM? Millennials would choose the YouTubers palms down as their primary persons of influence.
A new study from internet affiliate advertising company Affilinet proves that millennial shoppers are more likely to buy a product that’s been promoted by a YouTuber, blogger or Instagrammer compared to a TV celebrity.
2,293 adults in the UK who are aged 18 to 30 years old say that they prefer to buy something which was reviewed or reviewed by someone they follow social media compared to a celebrity-endorsed product.
That’s pretty clear as 63 percent of them see more YouTube videos than tv shows at diverse levels of frequency.
According to the respondents, they have subscribed to 18 YouTube stations in minimum, whose videos they watch after per week or longer. More than 51% confessed to spending roughly #285 on things last year that were reviewed by somebody whose station or page they follow.
Affilinet’s study data shows clothes items (44 percent ) as the most frequent purchases, followed closely by make-up and beauty goods (36%), video games (21 percent ), home furnishing (16 percent ) and kitchen appliances (12%).
Meanwhile, just 9 percent of the respondents stated they bought a product that has been endorsed by a celebrity.
The Ability of YouTube
Although actress endorsement is a tried-and-tested strategy for brands, YouTube functioned as their gateway to younger and more affluent consumers.
Many millennials relate more to YouTubers and bloggers because their lifestyles appear more attainable than that of big-name celebs.
Unlike actors and TV personalities, YouTubers do not wear an actor enter a character when facing their audience.
So what if they’re recording a movie in their topsy-turvy bedroom, with their hair all messed up since they just got out of bed?
Most importantly, they call a spade a spade; they praise, nitpick, or perhaps swear if they feel that the situation calls for it.
That candor, along with their valuable product information and information, draws the confidence of their multitude of followers and, finally, influences their buying decisions.
So that you see, the success of any brand isn’t hinged on the title and face of a famous movie, TV or sports personality.
It is possible to dictate the shopping behavior of your clients by adding valuable content to your own blog, YouTube station, and Instagram account, among other online platforms.